1.Allowing businesses and consumers to buy or sell products or services online to businesses, individuals, organizations or government agencies is called:
單選：
a. business management
b. business model
c. business strategy
d. business plan
2.A document that outlines your company’s goals and strategies, analyze your industry and competitors, and determine the resources needed to execute the plan is called:
單選：
a. strategic plan
b. business plan
c. document plan
d. goal plan
3.A value proposition is also called:
單選：
a. develop proof point
b. cents per point
c. unique selling point
d. custom bullet point
4.Which of the following is a successful e-commerce value proposition?
單選：
a. reduce investment costs
b. reduce product search costs
c. increase investment costs
d. increase product search costs
5.Describing how a business earns revenue, generates profits and a good return on investment is called:
單選：
a. costs model
b. revenue model
c. business model
d. performance model
6.A business model in which a company generates revenue by charging customers a recurring fee for regular processing is called:
單選：
a. transaction fee revenue model
b. advertising revenue model
c. subscription revenue model
d. sales revenue model
7.A pricing strategy that provides users with the basic features of a product or service for free and charges additional fees for supplementary or advanced features is called:
單選：
a. market strategy
b. business strategy
c. advertising strategy
d. freemium strategy
8.A model in which a business generates revenue by selling products or services by referring customers to the business is called:
單選：
a. transaction fee revenue model
b. subscription revenue model
c. advertising revenue model
d. affiliate revenue model
9.Organizational development is mainly to change employee behavior or values in order to promote the overall development of the company. Which of the following is not the goal of organizational development:
單選：
a. increased communication
b. employee
c. increased profit
d. product and service improvement
10.Anything that helps a group of people work together to accomplish a goal is called:
單選：
a. advertising management
b. customer management
c. market management
d. team management
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